Digitalization has knocked on the door to almost everyone, not only through social media but work has been brought to home. The research statistics show that internet usage has been doubled during this short period of lockdown as compared to the same period of time the previous year all over the world. In this world where digitalization is everywhere, people are rethinking global interconnection and sustainable products and services. They are reexamining whether their company has reliant technology into their product and services and how they deliver to their customers.
What better time than now to invest your energy in understanding and implementing the digital world in your company, ideas or simply the way to interact with people.
Revisit your fundamentals and find some interesting tips & guidelines to help your business to accelerate client engagement .
Trending Digital Marketing Transformations of 2020
It is rightly said by William Pollard, “Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” Businesses are facing their next big challenge. Yesterday’s efforts play a major role but innovation is necessary for many enterprises across the globe. Hence, we always need to bring several changes in our working pattern to keep pace with the recent trends. Companies aspire to develop and implement the newest technological solutions.
Less than 18 months ago, was published the first paper about a new language representation model called BERT (Bidirectional Encoder Representations from Transformations) developed by Google itself. Google leveraged BERT to better understand user searches. In December 2019 BERT has been adopted by Google Search for over 70 languages all over the world.
Content still remains the king in online marketing. With the BERT update, Google is now using a technique for Natural Language Processing (NLP). This means the content marketers will need to focus more on intuitive writing. The content should be written considering the questions of users’ queries to rank in Google Ranking.Less than 18 months ago
Using the conversational method of writing in your blogs and website can help you to rank in SERP easily. It can also help you with voice search results. Thus, making the content, a bit conversational is the key to rank in 2020.
With the increase in the use of voice assistants such as Amazon’s Alexa, Google Home, Apple’s Homepod, etc, the voice search has amplified to more than 50% of the search queries. This has made several companies to rethink their marketing strategies and adopt a marketing strategy based on voice search.
The voice search strategy demands to optimize the content intuitively and make it more conversational. The best way to kill competition in voice search is to use long-tail keywords while marketing your content.
Though Artificial Intelligence has been introduced a long ago, in 2020, one would witness its dominance in almost every field. Be it e-Commerce, Hospitality, Medical, Food Industry, Transportation, or Communication, AI is omnipresent.
AI is helping marketers in creating the best marketing strategies in no time. AI can analyse consumer behaviour, behaviour flow, search patterns, etc. It also uses the data from blog posts and social media platforms to help businesses understand how the customer looks for their required products and services. Soon, AI will be a driving force behind success for any business.
Video content will dominate the marketing just like last year because a visual image or video content create engagement easily with the viewers. When the audience hears and sees the information in the video, they are likely to remember it for a longer time than the information they read in textual format.
Should you use video content in your business?
The answer is very simple. A user does a lot of research prior to purchasing any product or service. At that time, a video can be an apt option for you to explain your products or services. You can create a video explaining- How to use the product, Benefits of Product or Services.
According to research, 80% of users watch product-related videos prior to purchasing a product. Thus, creating videos for your product or services is an excellent idea to engage with your audience..
Chatbots will remain an imperative part of digital marketing in 2020. This AI-based technology uses instant messaging to chat in real-time with your customers at any time. Thus, the chatbots become a bridge of communication between the visitor and the brand.
Many companies are integrating chatbots into their inbound marketing strategies. Either fixed chatbot or AI chatbots are revolutionizing the customer service experience. Chatbots are enabling businesses to provide excellent customer services as the customer is experiencing an effective and quick interaction with the brands.
Many businesses found chatbots quite helpful as it is available 24 / 7.
These are a few transformations that are trending this year but don’t forget to use your creativity that is customized for your business to stand out from the concurrence.